Upload. Cleanse. Match. Done.
The Genie helps youCleanseyour lists.
Upload a CSV or Excel file. The Genie cleanses it, matches it against your master list, and writes you a report. In minutes — not an afternoon of VLOOKUP.
- Free forever tier
- GDPR ready
- 500k rows / job
- No lock-in

Product tour
From CSV to shareable report in minutes.
Upload your file, match it against your master list, get an AI-written report you can share. Click through the tabs below to see each step with real screenshots.

Your match history and usage at a glance.
How it works
Four steps from messy files to a shareable report
No formulas. No scripts. No annual contract required. Just drop a file and let the Genie handle the heavy lifting.
Upload
Drop a CSV, Excel, or TSV file. The Genie auto-detects encoding, delimiters, and column types on the way in.
Cleanse
Whitespace, phones, ZIPs, emails — fixed automatically. Invalid values get flagged per column with 5 real examples each so you know exactly what to fix before matching runs.
Match
Exact, fuzzy, and sound-alike matches — 'Robert' / 'Bob', 'Smith' / 'Smyth', 'Hematology' / 'Hematology-oncology'. Before the run, the Genie shows side-by-side column previews and warns if your Region column looks like City data. 500k rows in minutes.
Report
AI-generated executive summary, pivots by any column, and exports to PDF, PowerPoint, or Excel. Share a link with your team in one click.
Features
Everything a serious match needs.
Fuzzy matching, nickname handling, phonetic comparison, international name conventions, GDPR-ready data residency — the pieces a production match needs, not a demo's worth of regex tricks.
See the bad values, not just the count
Every tool shows "7,290 invalid cells." The Genie shows you the actual values — 5 real examples per issue, pulled straight from your file. When bad data is visible, fixing it takes minutes instead of an afternoon of hunting.
Know what your setup will do before you run it
Match-impact badges translate your mapping choices into plain English — "1,800 rows won't match on this field", "3,400 flagged cells in ignored columns — no impact". Side-by-side data preview warns you when a Region column is about to be mapped to a City column. No surprises.
Automatic cleansing
11 categories of auto-fixes — whitespace, casing, phone formatting, ZIP padding, state abbreviations, email validation, near-duplicate detection.
Smart matching that handles real data
Nickname variations, typos, sound-alike names, compound surnames, missing fields, taxonomy variants (Hematology ↔ Hematology-oncology) — the Genie's matching engine is built for the real world, not clean demo data. Scales to hundreds of thousands of rows in minutes.
Pivot-ready reports
Break down match rate by state, specialty, decile, or any column in your data. AI-generated narrative explains what's strong and where to dig in.
Exports that make sense
Your original columns + match metadata + master columns. CSV, Excel multi-sheet, branded PDF report, 6-slide PowerPoint deck — one click each.
Ask the Genie anything
Follow-up Q&A scoped to each match. Pre-loaded with stats, pivots, and row samples — not a generic chatbot guessing at your data.
Global matching across 20 regions
Native handling of naming conventions, postal codes, and diacritics for 20 regions — including Spanish two-surname matching (García López), Dutch van der particles, German umlaut handling (Müller ↔ Mueller), and Brazilian Portuguese particle matching. International matching is a first-class feature, not an afterthought.
REST API, schedules, and Zapier
The Genie ships a full REST API, recurring scheduled matches on daily/weekly/biweekly/monthly cadences, and a Zapier integration that wires matching into 6,000+ apps. Automated deduplication without building your own ETL. Business tier.
Your data stays yours
Files live in encrypted storage in the region you choose (US, EU, or UK) and never leave it. Delete your account and everything's permanently gone in one click. No 'residual copies' or shadow databases.
Automation & integrations
The Genie runs on a schedule — or on your code.
Set recurring matches in a few clicks, wire the Genie into Zapier, or call the REST API directly. Automated deduplication without the custom ETL.
REST API
Programmatic CRM matching.
The Genie exposes every pipeline stage — upload a file, run a job, pull a report, export a PDF — as a JSON REST API. Bearer-token auth, OpenAPI spec, 20 requests / 10 seconds per key.
API referenceScheduled matches
Set it once, match forever.
Hand the Genie a source file, a master file, a profile, and a cadence — daily, weekly, biweekly, or monthly — and it re-runs the match on your schedule, timezone-aware. Up to 50 active schedules on Business.
See how scheduling worksZapier integration
Wire the Genie into 6,000+ apps.
New Completed Match triggers a Slack alert, a HubSpot update, a Google Sheet row. Create Match Job actions let any Zap queue a match. No code — just point Zapier at your LMG API key.
Zapier guidePricing
Honest, upfront pricing
Every tier and limit listed upfront. No sales calls to get started. Cancel, downgrade, or upgrade anytime.
Free
Try the Genie on a small list. No card, no pressure.
- 1,000 rows / match
- 10 matches / month
- No AI questions / mo
- 50 MB storage
Starter
For individuals matching lists on the regular.
- 25,000 rows / match
- 50 matches / month
- 10 AI questions / mo
- 500 MB storage
Pro
For growing teams with ongoing matching workloads.
- 250,000 rows / match
- 200 matches / month
- 100 AI questions / mo
- 5 GB storage
Business
Multi-seat, white-label reports, priority support.
- 1,000,000 rows / match
- 500 matches / month
- 500 AI questions / mo
- 25 GB storage
- 5 team seats
- PDF / XLSX / PPTX exports
- White-label reports
- REST API access (20 req / 10 sec)
- Scheduled matches (50 active)
- Zapier integration
- 90-day share links
Need something custom? Start with Business and we'll tailor it.
FAQ
Frequently asked
Let the Genie handle the grunt work.
Free tier is real. No card. No forms. Just upload your first list and see the Genie clean and match it in under a minute.
Drop a CSV file here for a free data quality scan
100% private — your data never leaves your browser

