Use cases
List matching, dedup, and merge — pick your workflow.
ListMatchGenie is a general-purpose matching tool. Most customers use it for one of the workflows below — from Salesforce/HubSpot CRM dedup to healthcare provider rosters to fuzzy matching across two spreadsheets. Click through to see the problem, the solution, and a real example.

CRM deduplication
Merge duplicate contacts your CRM's own dedupe missed.
See the workflowLead list matching
Before sales calls a lead, check if they're already a customer.
See the workflowNPI provider rosters
Reconcile provider rosters with NPI-aware, specialty-aware matching.
See the workflowDonor reconciliation
Reconcile donor lists to your CRM — household-aware.
See the workflowProduct catalog matching
Reconcile SKUs across your catalog, marketplaces, and suppliers.
See the workflowVendor master cleanup
Dedupe vendor masters to prevent duplicate payments + tax conflicts.
See the workflowSalesforce dedup
Find the duplicates Salesforce Duplicate Rules can't catch — without an AppExchange package.
See the workflowHubSpot dedup
Find HubSpot duplicates the built-in dedupe (and Insycle/Dedupely) leave behind.
See the workflowExcel fuzzy match
Excel can't fuzzy-match natively. Here's what works — and when it stops working.
See the workflowMerge two spreadsheets
Combine two lists by name, email, or company — even when the spelling drifts.
See the workflowMatch two CSV files
Match two CSVs by name, email, or company without writing Python or building formulas.
See the workflowEmail list cleanup
Dedupe and normalize your email list before the next campaign — no double-sends, no bounces.
See the workflowDon't see your use case?
ListMatchGenie is a general-purpose matching engine — it works anywhere you need to compare two lists and find overlap. Financial services reconciliation, academic research record linkage, event-attendee matching, supply-chain data cleanup — the workflow is the same.
See how the engine worksLet the Genie handle the grunt work.
Free tier is real. No card. No forms. Just upload your first list and see the Genie clean and match it in under a minute.

